Haven

About This Project

BRIEF

The pharmacy sector has seen significant structural change in recent years, with some pharmacies struggling to keep up with the changing times. It is no longer good enough to dispense prescriptions. Today’s customer demand and engaging retail space too.

Indepharm, an independent co-operative pharmacy group with about 50 member locations, decided it was time to come together under one brand to present a more cohesive mark presence.

RESULTS

After undertaking a brand review and detailed research among the members, we created the name “Haven Pharmacy” to reflect the caring nature of the independent pharmacist. Today’s pharmacy consumer requires a new type of pharmacy experience. Self-care and self-medication is on the increase and there are more pharmacy visits for minor ailments as well as chronic conditions.

We developed a brand identity that transformed Haven Pharmacy into a more contemporary store, refreshing the layout of each individual store to develop the retail side.

Today Haven Pharmacy is recognised among the leading independent pharmacies in Ireland. Since the rebrand most of the stores have seen significant retail sales growth.

Category
Branding, Print