About This Project
Compu b opened in Ireland in 1992, they are premium retail sellers of Apple products in Ireland. Compu b wanted to redesign their website but the brand identity needed to be updated first to give guidance to the project.
We reinvigorated the brand by evolving the logo and designing a more vibrant and confident visual identity.
We focused more on great staff selling their advice and educating the customer about Apple products. We made Apple products more accessible and less intimidating in the eyes of the customer.
We rolled out the new brand identity design across all stores, uniforms, stationery, advertisements and a new website design.
Compu b has had great success with the new brand seeing an increase in sales and opening new stores around Ireland and the UK. Apple products and technology are always evolving and the Compu b brand has evolved well alongside them.