About This Project

A new brand identity to reinvigorate the Kilsaran brand



The Kilsaran group is Ireland’s largest independent manufacturer of concrete products. In 2010, the Kilsaran brand decided to reposition themselves to bring it in line with their standards of excellence and to strengthen their market position, while focusing further upon their international agenda.



Bradley McGurk partnered with the Kilsaran brand team to deliver a new brand strategy and brand identity that repositions Kilsaran as a value-added materials provider. We managed the development of the new Kilsaran brand and messaging across all the business operations. We helped Kilsaran move its communications from a product-based orientation to become more customer-focused and a benefit-led brand. The new Kilsaran slogan ‘ideas taking shape’ reinforces their commitment to innovation and style. It has been fully rolled out across website, brochures, uniforms, vehicle livery and product packaging.