MHL Hotel Collection

About This Project

BRIEF

MHL have a long history of involvement in the hospitality industry. Originally the Lalco Group, the company lists the following hotels as part of it’s collection: The Westin Dublin, The InterContinental Dublin, The Trinity City Hotel Dublin, The Hilton Dublin, The Spencer Hotel Dublin, The Morgan Hotel Dublin & The Beacon Hotel Dublin to name but a few.

The collection was rebranded MHL Hotel Collection in 2016 to reflect the partnership of 3 seasoned hoteliers, John Malone, Paul Higgins and John Lally. The MHL Hotel Collection is the second largest hotel group in Dublin city with over 1,150 five and four star bedrooms in Dublin city.

RESULT

Bradley Brand & Design engaged with MHL to design their new corporate group identity and all associated collateral. Encompassing many different hotel styles, ranging from 5 star through to budget accommodation – the group required an identity that would successfully capture their company ethos – striving to attain the best hotel service and experience, whilst paying homage to the variety and scale of the group.

The new logo acts as a beacon light to the brand. The star-burst symbolises their unique nature and their desire to offer a quality service at all time to their guests.

The statement HOTEL COLLECTION refers to the fact that MHL will always reflect the variety of the hotels under their ownership and management.

Category
Branding, Print, Websites